Unless you’ve got the eyes of a fucking hawk, click to see a larger version.
These 5 ads, seen near the entrance to a gym in Montréal, take a bold approach at encouraging us to tighten up our unsightly arses.
The ads use language like tabarnak, ostie, je m’en câlisse and fuck.
To shield sensitive eyes from vulgarity in French, the offensive bits have been smeared with a layer of blood-stained blubber syphoned out of a desperate gym member.
Je m’en câlisse des excuses!
Fuck off with the excuses already!
(I don’t give a fuck about the excuses!)
Ostie que ça fait du bien!
Fuck that feels good!
Bouge ton gros cul!
Move your fat ass!
Fuck le temps supplémentaire, je m’entraîne!
Fuck the overtime, I’m gonna work out!
Tabarnak que je suis hot!
Fuck I’m hot!
(Ads from Club Athlétique Mansfield)
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