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« New Québécois French word to learn: UNE GRATTE (#888)
Example of RENDU seen in an ad in Montréal (#890) »

Soyez lousse dans vos jeans… (#889)

17 January 2015 by OffQc

I came across an ad in a Montréal métro station for a gym offering cardio, musculation and cours en groupe.

Part of the ad reads:

Soyez lousse dans vos jeans et dans votre budget!
Literally: Be “loose” in your jeans and in your budget!

Click on the thumbnail to see a larger version.

The idea is that if you become a member of this gym, both your jeans and your budget will finally fit.

But what about the word lousse?

Lousse derives from the English word “loose.” It’s a colloquial usage that you’ll sometimes hear in regular, everyday conversations.

In fact, maybe you’ve already heard the word lousse before in the colloquial expression se lâcher lousse (to have a great time, to let loose, s’éclater, etc.).

On s’est lâchés lousses à Québec!
We really let loose in Québec City! We had an amazing time! We went all out!

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Posted in Entries #851-900 | Tagged advertisement, français québécois, gym, lousse, métro, Montréal, Québécois French, se lâcher lousse, STM | 1 Comment

One Response

  1. on 17 January 2015 at 21:08 Benoît Melançon

    My two cents (more examples): http://oreilletendue.com/2013/04/09/du-mou-dans-la-definition/



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