Yup, it’s the coupe Longueuil.
You know — the mullet, also known as hockey hair.
I saw the ad above in a newspaper. It’s from a paint store, and it’s encouraging people to refresh their outdated-looking walls.
Une grande année pour les coupes Longueuil.
Pas pour vos murs.
A great year for mullets.
Not your walls.
Longueuil is across the river from Montréal. This lovely haircut takes its name from that city, whose residents had (have? 😛 ) the reputation of sporting it.