In entry #498, you watched a short clip from François en série, where François comes face-to-face with different aspects of his personality in the form of real people that only he can see.
In that clip (watch again here), the artist in François, l’artiste en lui, jumps out the window after being told how awful his romantic poetry to Marie-Hélène is.
Below we see François again, making a telephone call to Marie-Hélène. She’s crying and doesn’t answer the phone.
The artiste en François composes a poetic email to her. But the text of his poem is so awful that it’s met with disapproval by François and the woman in him, la femme en lui…
— Ça répond pas… J’aime pas ça. Je pense que je vais aller la voir.
— Mon chou, mon minou, mon genou, mon pou!
— Que c’est qu’tu fais là, toi?
— J’écris un email à Marie-Hélène, une ode, un poème. Ô Marie-Hélène! Ton nom composé me décompose le cœur. Ton parfum m’ensorcelle. Ô toi! Sorcière de mes amours! Envoyer.
— C’est vraiment poche!
The adjective poche (bad, lame, no good) was used in the video from entry #498 too, where François says mais t’es ben poche!