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This ad comes from a website where job offers are posted: jobgo.ca.

I first came across this ad in the métro in Montréal (but I borrowed the image above from their website).

Magasiner : 6 heures
Gagner sa vie : 100 000 heures
AIME TA JOB.

Shopping: 6 hours
Earning a living: 100 000 hours
LOVE YOUR JOB.

There are two québécois usages in this ad.
Can you identify them?

1. The first québécois usage is magasiner. This verb means “to shop,” and it’s not used anywhere else in the French-speaking world. Similarly, the masculine noun magasinage means “shopping.” The people who do the shopping are called un magasineur or une magasineuse.

Spelling tip: These words derive from magasin, so they’re always spelled with an s (magasiner, magasinage, etc.) and never a z (magaziner, magazinage). They aren’t spelled with a z because they don’t derive from magazine.

magasiner en ligne
to shop online

faire un peu de magasinage
to take in a bit of shopping

magasiner un nouveau lit
to go shopping for a new bed
to shop around for a new bed

2. The second québécois usage is ta job. Elsewhere in the French-speaking world, job is masculine. Job is sometimes masculine in Québec too, particularly in writing. The feminine usage is much more of a spoken form. So, it’s kind of interesting to see the feminine form used in the ad above, rather than the masculine one.

Here’s an informal expression heard in Québec using la job:

Ça va faire la job!
That’ll do the job!
That’ll do the trick!

A related word is une jobine, which refers informally to smaller projects, temporary work, summer jobs, etc.

On the United Way Ottawa website, there’s a testimonial from a guy called Joshua about how the United Way helped him. He said: “(They) helped me find a job that wasn’t just a pay cheque: it’s a career.”

In the French translation of what Joshua said, we get a good sense of the difference between the words carrière and jobine: « Ils m’ont aidé à trouver une carrière, et pas juste une jobine avec un chèque de paie. »

Because job and jobine derive from the English “job,” they are pronounced with an English j sound, not a French one.

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