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Posts Tagged ‘flairer’

I came across the ad in the first image in a public space in Montréal. It’s from a mobile phone company called Fido, who always use dogs in their ads. This one says:

On a du flair pour les bonnes affaires
We’ve got flair for good deals

There’s wordplay here because the text reminds us of the French verb flairer, which is something that dogs do: “to sniff.”

Le chien policier a flairé 50 kilos de pot.
The police dog sniffed out 50 kilos of pot.

The t in pot in the sense of marijuana is pronounced. It sounds like potte.

This ad from Fido reminded me of six expressions used in Québec related to dogs (and bitches):

1. ton chien est mort
2. avoir du chien
3. fucker le chien
4. avoir la chienne
5. donner la chienne
6. c’est chien

Ton chien est mort. You’re shit outta luck!

1. ton chien est mort

If your dog is dead, it’s because your chances of achieving something have all gone out the window.

Imagine you’re a guy who really wants to go out with a certain girl you’ve been interested in for a long time. Just when you’ve finally worked up the courage to ask her out, you discover she’s begun going out with a guy a thousand times more attractive than you… Fuhgeddaboudit, guy. Ain’t gonna happen. Your dog is dead. Ton chien est mort. You no longer stand a chance!

You can also say mon chien est mort and son chien est mort.

2. avoir du chien

If you’ve “got dog,” it’s because you’re determined. You’ve got personality. You’re a go-getter.

Ces deux jeunes-là ont du chien et réalisent de grandes choses.
Those two young people are go-getters and are doing big things.

Elle a du talent et du chien.
She’s got talent and determination.

3. fucker le chien

Fucker le chien?This expression literally means “to fuck the dog.”

The idea behind this expression is to waste time or go around in circles trying to accomplish something.

A variation on this expression is fourrer le chien. The verb fourrer also means “to fuck.”

Fucker is pronounced foquer.

J’ai fucké le chien dans ma jeunesse.
I did fuck-all in my youth.

J’ai fucké le chien pour modifier mon mot de passe.
I had a fuck of a hard time trying to change my password.

J’ai fucké le chien avec ça pendant deux mois.
I had a fuck of a hard time with that for two months.

4. avoir la chienne

Une chienne is the female form of chien. So, this expression literally means “to have the bitch.” If you’ve got the bitch, it’s because you’re terrified, frightened.

This expression has in fact already appeared twice on OffQc.

In entry #225, a character called Brigitte from the television show 30 vies tells a colleague she must get tested for cancer. She admits to being terrified:

J’ai tellement la chienne.
I’m so terrified.

In entry #238, we saw that a newspaper headline read:

Les libraires ont la chienne
Booksellers are terrified

The newspaper article was about how booksellers are terrified at the idea of becoming irrelevant due to the advent of the iPad.

5. donner la chienne

This is similar to number 4; donner la chienne means to terrify, to frighten.

Ça me donne la chienne.
It frightens me.

Les hôpitaux me donnent la chienne.
Hospitals terrify me.

6. c’est chien

In this expression, chien means méchant.

C’est chien de dire ça, mais c’est vrai.
It’s a nasty thing to say, but it’s true.

C’est vraiment chien ce que t’as fait.
What you did was really mean.

C’est vraiment chien ce que je vais dire, mais…
What I’m about to say is really nasty, but…

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