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I came across an ad in a Montréal métro station for a gym offering cardio, musculation and cours en groupe.

Part of the ad reads:

Soyez lousse dans vos jeans et dans votre budget!
Literally: Be “loose” in your jeans and in your budget!

Click on the thumbnail to see a larger version.

The idea is that if you become a member of this gym, both your jeans and your budget will finally fit.

But what about the word lousse?

Lousse derives from the English word “loose.” It’s a colloquial usage that you’ll sometimes hear in regular, everyday conversations.

In fact, maybe you’ve already heard the word lousse before in the colloquial expression se lâcher lousse (to have a great time, to let loose, s’éclater, etc.).

On s’est lâchés lousses à Québec!
We really let loose in Québec City! We had an amazing time! We went all out!

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This sign (click to enlarge) from the Pages Jaunes lets us know that Montréal’s got everything we need to get ready for a zombie invasion:

À Montréal, il y a 193 gyms et 5 surplus de l’armée pour vous préparer à une invasion de zombies.

In Montréal, there are 193 gyms and 5 army surplus stores to prepare you for a zombie invasion.

Good to know, I guess!

Gym in French is pronounced like its English equivalent. In the plural, don’t pronounce the final s.

In Québec, le gym is a business where you go to work out, like lift weights or use the stationary bikes. Some gyms even have tanning beds in them.

aller au gym
to go to the gym

Je vais au gym deux fois par semaine.
I go to the gym twice a week.

Un surplus de l’armée is a store that sells army material no longer needed by the military, like clothing and tools.

Down at the bottom of the sign it says:

Téléchargez l’appli et allez-y!
Download the app and go!

une app
une appli
une application

télécharger une app
to download an app

Pronunciation tip: The sign uses the expression il y a. Don’t forget that il y a is almost systematically pronounced as ya during regular (informal) conversations in French.

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